USEUROPEAFRICAASIA中文双语FrançaisHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILEBusinessMacroCompaniesIndustriesTechnologyMotoringChina DataFinanceTop 10Home / Business / IndustriesHow has e-commerce changed life in rural China?
Xinhua | Updated:2017-07-10 17:33BEIJING – Every day, Chen Yandong handles dozens of packages for the residents in Gaozhai village in Northwest Chinas Gansu province.From appliances such as refrigerators and air conditioners to daily necessities like razors and toothpaste, Chen is amazed by how residents of the remote village make the most of their Internet connections to add convenience to their lives.”People are happy to get access to good prices and quality products from online vendors,” Chen said.E-commerce is helping revitalize Chinas rural villages, home to half of the countrys population. It has also emerged as a new growth driver for consumer spending in the worlds second largest economy.China has the worlds largest e-commerce market. As the incomes of rural residents increase, growth in online retail purchases by rural shoppers has outpaced their urban counterparts.Chinas rural residents spent 894.54 billion yuan ($131.47 billion) online in 2016, accounting for 17.4 percent of the nations total, according to the Ministry of Commerce.E-commerce is also opening the doors to the huge rural market for companies and farmers.Alibaba, which began a rural strategy on its e-commerce platform Taobao in 2014, has set up local service centers in about 30,000 villages across 700 counties to support its e-commerce business and provide delivery services in rural areas.To meet rising demand, e-commerce giant JD.com is expanding its service center workforce to over 300,000 in rural areas.Farmers have also raked in handsome profits from selling premium produce online.Li Chunwang. from Wugong county in Shaanxi province, has set up a cooperative which purchases fruit from farmers and sells it online. Previously it made an annual income around 3 million yuan. In 2016, the number shot up to nearly 300 million yuan.The city of Donggang in Northeast Chinas Liaoning province is well-known for its strawberries. In 2016, more than 80 percent of the citys strawberries and strawberry-related products were sold online. In the first three months this year, online sales reached 1.2 million yuan.Tian Yihong, party secretary of Wugong county, said e-commerce has given local agriculture a boost and farmers no longer remain stuck at the lower end of the value chain.The government has reiterated its support for e-commerce in underdeveloped rural areas. The Ministry of Commerce announced in October 2016 that “policy support will be given to small online retailers … to lower their operational costs.”More will be done to support and nurture e-commerce businesses operating in rural regions, and training programs will be offered to small business owners, according to the ministrys website.As part of the Chinese governments goal to eliminate poverty by 2020, it has created more than one thousand “Taobao villages” over the past decade.Online sales revenue in 105 national-level poverty-stricken counties, including the model districts lauded by the Ministry of Commerce, reached 220 million yuan on average in 2016.E-commerce plays a key role in poverty reduction, by not just giving a man a fish, but also teaching him how to fish, said Liu Qiangdong, chairman of JD.com.Online business owners in rural China topped 8.11 million in 2016, creating over 20 million jobs.Rural Internet users rose to 201 million, or 27.4 percent of the nations total.E-commerce has changed peoples lives and their ways of thinking in rural China. Inspired by this good momentum, it is good to see talented people returning to their rural hometowns to start new businesses, said Li Yongjian with the Chinese Academy of Social Sciences.Related StoriesTop 10 e-connected countries along Belt and RoadMa puts Alibaba on global road to richesRetailers race to be first with US beefChinas online sales reach 3t yuan in first half of 2017: reportRecord revenue, profit decrease make it a mixed bag for AlibabaPhotoRobots, VR take spotlight at electronics expo in BeijingTop 10 global banksChinas largest robot expo amazes in ShanghaiShanghai father makes 100 dresses for daughterTop 5 places to get your Masters of Finance in ChinaBaidu chief takes spin in a self-driving carMost Viewed in 24 HoursState Council NewsExperts and entrepreneurs hail China’s economy in H1China’s economic development ‘steady’, Premier saysTop 10Top 10 global banksEditors picksSunac to buy Wanda projects for $9.3bCOSCO Shipping to buy OOIL for $6.3 billionChina DataThings you should know about 2017 Summer DavosQ&A With CEOSeed of successDedicated follower of fashionSpecial2017 Summer DavosChinas Q1 economic dataBACK TO THE TOPHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILECopyright 1995 -var oTime = new Date();
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