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ASIAdocument.write(“” + m[today.getMonth()+1]+ ” “+ today.getDate()+”, ” + theYear + ” “);HOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperChina Daily Global PDFChina Daily Global E-paperChina / Cover StoryTop NewsPoliticsSocietyBusinessCover StoryScience/TechPeoplePhotosMetro BeijingRegionalProfiting from a fresh outlookBy Hu Yongqi(China Daily) Updated:2012-10-10 08:22Comments Print Mail Large Medium SmallGrace Pan (center), Tourism Queensland’s international director for the Chinese mainland, Hong Kong and Taiwan, and her colleagues in their Shanghai office.PHOTO BY GAO ERQIANG / CHINA DAILYThere are many routes to enjoying success in the domestic market, Hu Yongqi reports in Beijing.Despite being raised in a Chinese family in California, Jamie Lee regarded herself as a Westerner before she moved to Beijing 15 years ago. She was unable to speak Chinese and had no clue about the countrys traditions. All she knew was US culture.However, since 1997 she has learned the language and local business methods after working as a manager in a dental hospital in the capital.”The way Chinese officials and travelers interact with each other is very different from the Americans I was familiar with,” she said. “I had to learn everything from Chinese friends and then adapt that knowledge to business situations.”In 2005, Antonio Villaraigosa, the mayor of Los Angeles, recognized the potential of Chinas market. Villaraigosas interest resulted in the establishment of the Los Angeles Tourism and Convention Boards Beijing office.In 2006, Lee joined the office as regional director, heading up a team to promote LA as a destination for Chinese tourists. “Many people thought the board could hire a public relations company or an agent to promote our services. But the mayor decided that a dedicated office was essential, otherwise our services would not always be the main focus,” she said.Through the work of Lees office, the number of Chinese visitors to LA has increased by 50 percent every year since 2006, rising to 130,000 in 2011.In the past six years, the office – the only cultural and business exchange bureau established by a foreign city in Beijing – has functioned as a bridge connecting the cities, said Lee.Currently, more than 100 offices have been established by foreign governments – mostly at state level – in Beijing, Shanghai and Hong Kong to promote trade and services. Most of the offices have a localized feel, with a chief representative and two or three Chinese employees.The offices undertake specific tasks, such as investment promotion, to find new consumers and investors. They help overseas businesses to understand the local policies related to trade or investment, such as taxation and land rents.Close to the customerBeijing is one of four overseas offices the LA Tourism & Convention Board has established. Compared with hiring local agencies, foreign governmental departments have discovered the benefits of setting up offices in China.The German National Tourist Board has two bureaus in China, one in Beijing and the other in Hong Kong. “We felt it was important to be in the market and close to the consumers and the local travel industry. We also need to understand the demands, the changes and the trends, and try to position our brand and products successfully,” said Oliver Sedlinger, marketing director of the Beijing office.Previous Page1 2 3 Next PagePrevious Page1 2 3 Next Page8.03KRelated StoriesChinese tourists head overseas during holidayChinese airlines hike overseas routes fuel surchargesTravel crush as Golden Week sets recordsCongestion dogs travelersAnother travel peak as holidays draw to an end Holiday travel rush puts squeeze on patiencePhotoNight views of Harbin through the lensTibetans take train home after pilgrimage or travellingWorlds largest shaftless Ferris wheel built in ChinaAncient cities to be connected by Xian-Chengdu high-speed railwaySnow turns Harbin into winter wonderlandReed Catkin Festival held in WuhanSocietyPoliticsHot TopicsScience/TechBusinessCover StoryFTZ simplifies process to launch businessesJapan can offer experience, expat saysApplication for work streamlinedAwareness of law aids resolutionAir Force units explore new airspaceLow wages and lack of respect responsible for kindergarten abuse, experts sayLiu heralds UK partnership in education and researchAgency ensuring natural gas supplyUN envoys trip to DPRK praised by BeijingChina moves to secure natural gas supply amid rising winter demandXi asks China, Canada to work for substantial tiesCooperation necessary for success, leaders sayLiving in space: How astronauts train, eat and workTeachers excused for lunchtime drinksWaiting for Shenzhou XICancer agent found in 44 cities drinking waterAt Ikea eatery, its no pay, no stayChina lose 2-0 to Uzbekistan in World Cup qualifier, coach Gao resignsC919 gains another 55 orders, lifting total orders to 785Services offset dip in manufacturingFintech to energize real economy, cut risksChinas Long March rockets complete 60 commercial launchesEngineers achieve breakthroughChina-made components add securityOnline shopping rings up customer complaintsImport expo to focus on advanced techSME mobile market platform receives first clientsChina top importer of US soybeansAir China opens direct route from Beijing to BarcelonaInsurance-based trust launchedDandelion helping to sow the seeds of stability for membersCover storyVisa change may boost tourism to USThe wrong side of the roadBuilding ban begins to biteVillagers call on Japan to atone for massacreMost ViewedTodays Top NewsSeven villagers murdered in N ChinaChina steps up tobacco control effortsFive jailed for separatism in XinjiangLetter asks for leniency in poisoning caseAntibiotics in surface water pose indirect health riskTianjin airport opens up transit link to BeijingHigh levels of antibiotics in Chinas major riversChina to dig tunnel for Asian rail systemBering strait line to US possible, experts sayChina: Stop oil rig harassmentPancake panic as tourists in Shandong seize 5,000 kilograms of the tasty treats, an exploded phone battery shuts down subway in Shenzhen and US-grown genetically modified corn gets the boot.HighlightsSaying goodbye to a life of grimeComing to a small screen near youEducation: Variety is the spice of academic lifeXinjiang hopes to prove that the west is bestHot TopicsAntibiotics in waterUniversity poisoning caseFake overseas drugsLeaks of State secretsHeart donationDeep Springs CollegeWoman leaking state secretsH5N6Inflation subsidyPollution feesSpecialBeijing integrates with Tianjin, HebeiSex education for children in China…| About China Daily | Advertise on Site | Contact Us | Job Offer |Copyright 1995 -. 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